If you want to test Title Case or Sentence Case in ad copy you can do so with the click of a button. Change capitalisationĪllows advertisers to change the capitalisation in ad text, campaign names and ad group names. Sometimes it helps to see which ads or keywords are getting clicks and conversions so you can make edits to ad copy or campaigns within Editor. View statisticsĪllows advertisers to see click data, conversion data, and more within Editor. If you are good with spreadsheets you can make edits within the spreadsheet (sometimes easier than Editor’s replace or append tools) and then paste the new elements back into Editor to be added or updated.
It’s not just copying and pasting within Editor but also copying from Editor and pasting into a spreadsheet.
This isn’t strictly a feature of AdWords Editor, but I always find copying and pasting ad groups, text ads etc very useful.
Google gives a warning about having the same keyword with different match types (although I think it is fine to have keywords with various match types). It would be useful to be able to easily pick out one match type i f you have selected the ‘Duplicates can have different match types (even negatives)’ option so they could be deleted/paused. There is a ‘Select duplicates by…’ drop down but it doesn’t include match types. You can see if any of your keywords across different ad groups or campaigns are duplicated – Google will show the ads for the keywords it deems to have the best quality score so the ‘right’ ad might not appear for that term(s). Find duplicate keywordsĪllows advertisers to find duplicate keywords (Go to: Tools > Find duplicate keywords…) across the same ad groups, the same campaigns, or across selected campaigns: If you make a small change to one field, like amending a Display URL’s ending, and want to add those new ads in order to test them against the old Display URLs, AdWords Editor tends to replace the old ones with the new ones, and so removes your previous ads This means you can only run the new version, which is very annoying! 3. You can create the ads in an Excel spreadsheet labelled up with campaigns and ad groups in which they need to be included, then simply copy and paste them in: This is best for adding multiple ads to different ad groups. Make multiple changesĪllows advertisers to create multiple campaigns, ad groups, keywords or ads quickly. And if you are appending keyword text by adding an additional word on either side of the terms you already have, don’t forget the space before/after to complete the phrase. Remember that by default ‘all applicable fields’ will be amended in an ad copy replace, so if there are parts of the ad, like in the URL for example, you don’t want to change, then make sure you choose the correct field:Īlso if capitalisation is important, remember to select the ‘Match case’ or ‘Preserve capitalisation’ options. If you are creating several ad groups that are similar with just parts of keywords and ad text slightly differing from one another, then you can copy the control ad group multiple times and replace the part(s) of the text that needs to be different in the new ad group. Replace and appendĪllows advertisers to replace text with other text or append to the end or at the beginning of existing text. Here are my top hacks for using this nifty, although sometimes slightly frustrating, tool: 1. When regularly creating new, or making bulk changes to, AdWords campaigns it can be a lot quicker and simpler to use Google AdWords Editor, “a free, downloadable Google application for managing large AdWords accounts efficiently”.